Recently, I heard many news or comments about the newly released iPhone 4.0. Although Im not a fan of iPhone and Im using the iPhone 3GS, and I shall say Im actually a huge fan of Apple, not only for its amazing products but its business and marketing strategies.
People admire Apple's products and Apple's fans always talk about how innovating their ideas are and how amazing their products are. But if you carelly think about it, almost none of those technologies are originally created or invented by them. NOKIA has couple of great cells too, one of them has functions that iPhone does not currently owns, such as NFC (near-field communication) which allows individuals pay bills just by walking through a supermarket scan door. But why we did not see many NOKIA manie here? Why we did not see people waiting in line to purchase phones from NOKIA yet? It is Apple's marketing rocks.
Apple is so good at combining basic but good technologies together that they are not even shamed of it, they sell it out, shout it hell loud to tell the world that that's what they are really good at and they are very proud of being the expert in this area! Apple understands what make a company stay in business and what drives cash in. Instead of meeting customers desires, what about create their desires? Leading is not as tiring as following.
Maybe that's why people would like to talk good or bad about iPhone, since the brand deserves it. And that's finnaly comes to marketing strategies not really accountable to technology itself. Im also thinking, similar principle to national countries in today's competitive world.
What do you guys think? Welcome to leave comments to discuss!
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